If you manage to stick to some key rules when using Instagram, you have a real chance of significantly increasing your views – organically. Every month, more than a billion people use the Instagram app, 500 million of whom use the Instagram story function every day. In 15-second sections, you set the relevant impression: You share your tips or experiences, give insights into your life, get opinions like about the voting sticker and find out how your community thinks about something and what should happen next. Read More →

The biggest shortcoming of Instagram Stories right now? In terms of user interactions, they are quite a dead end at the moment. Apart from a comment function and individual interaction stickers, there is not much. It would be so nice if you could store a link with which the user can get out of the story to an external website. Although, there is: just not for everyone so far. Read More →

It’s been a while since Instagram Shopping was officially launched. The first tests were carried out in November 2016, and since then, we have had many questions about how to set up and activate Instagram Shopping. A lot has happened in the two years, and several extensions for Instagram shopping have been introduced. 130 million people around the world interact with the feature every month—time to deal with the function. Read More →

With almost 1 billion users, Instagram is one of the largest social networks in the world. Ascending trend. Reason enough to take a closer look at Instagram marketing. In this over 3,500-word Instagram marketing guide,  I give you essential strategies to help you succeed on Instagram. Instagram profile: your profile picture With your profile picture, make sure that you are recognized well on the one hand and that you may already be seen while you are photographing. Read More →

Instagram Reels, Facebook’s answer to the successful TikTok multi-clip app, has been available since the end of June. Reason enough for us to analyze whether and which companies are already using reels and which content is being played there. Of course, we are also concerned with the question of whether the latest Instagram feature can become a major competitor for “the original.” Read More →

With almost 1 billion users, Instagram is one of the largest social networks in the world. Ascending trend. Reason enough to take a closer look at Instagram marketing. In this over 3,500-word Instagram marketing guide, I give you essential strategies to help you succeed on Instagram. Instagram is testing a new feature in the stories. This could make it easier to edit clips within the app in the future. Read More →

In this day and age, in order to be successful online, your small business has to be on social media! Yes, this theory applies even if you only own a brick and mortar store and all your customers have to physically visit your store to make a purchase. You still have to use your social presence to get them to walk into your store. Read More →