Facebook vs Google Ads – Which is Best for my Brand? In the world of ads, every last lead counts towards taking your business to new leagues of success. Campaigns become increasingly competitive by the day in a frantic bid for market share. Every social media strategic plan revolves around leveraging a potential audience for the brand into solid conversions and business opportunities. Read More →

What are Facebook Ads? Facebook Ads are paid advertisements that are placed on the platform of companies and are played out by Facebook according to the targeting set to its users. The goal of Facebook advertising is to get the target group to perform the desired conversion (interaction, click, landing page call, lead or purchase). High relevance to advertising plays a very important role. Read More →

Facebook Ads have many advantages and a few disadvantages. If you are active in online marketing, there is hardly any way around the social network and its advertising opportunities for companies anyway. Costs When it comes to Facebook Ads costs, the big advantage is cost control. The daily or term budget, as well as the maximum CPC, can be set by hand. Read More →

This is what the perfect Facebook post looks like Facebook currently has around 2.7 billion monthly active users. This reach makes it clear how attractive the network is as a channel for online marketing. However, it also ensures that there cannot be one perfect post. It’s logical: if there are so many people in one place, they also bring a wide range of different interests and preferences with them. Read More →

When it comes to analytics, social media likes to be in the comfort zone of reach, engagement, fans, and followers. Not everyone dares to think outside the box – the insights from the relevant analyzes are extremely interesting! That is precisely why today we are looking at Facebook’s analysis tool with the simple name “Facebook Analytics.” Read on now if you want to know which three functions make you the data hero of your company if you use them wisely and interpret the results correctly! Read More →

A brief look at some of the dangers Facebook can have hidden and some tips on how you can stay safe. Social networking sites are a great way for people to keep in touch with one another, they help to find old school friends who have been lost and they help keep in touch with all your current friends. Ever wondered just how safe social networking sites were? Read More →

Over and over again I hear clients and colleagues saying how they don’t want their personal facebook mixed with their business: “I want my Personal and Business Facebook kept separate”. They fear to share too much information. Some think unliking your own Facebook Business Page is the answer. I truly do not recommend this and here is my argument why: Unless your friends and family have no idea what your business is (my example is always… “unless you are running a porn business…”) why would you worry about any business page updates showing up on your personal Facebook news feed. Read More →

Sometimes the best way to think up new approaches to build your community on Facebook is to do a little brainstorming. Almost every client I have, has a Facebook Page. With this comes the ever constant struggle to build engagement and grow the fan base. It is these connections that can lead to more website traffic, consults, leads and potential new clients. Read More →

When I first launched my blog, I didn’t really have a game plan in mind when it came to branding. I knew that I wanted to focus on teaching social media and content marketing to small businesses and blogs, so I went ahead, launched the blog and just started writing. I did not concentrate on my site’s overall look – images, fonts, colors and everything in between. Read More →